Why is it so hard to overcome bias in decision-making? Becasue you're human
World Economic Forum |
04 January 2017
There's the halo effect, which explains why we think physically attractive people are generally wonderful. And there's the endowment effect, which explains why we value something we're selling more highly than the person who's buying it from us.
Read more: https://www.weforum.org/agenda/2016/11/why-its-so-hard-to-overcome-bias-in-decision-making-according-to-a-psychology-professor