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Mining company BHP drops Billiton from name in $10m ad campaign

Guardian Australia  |  15 May 2017  |  Investing

BHP Billiton
, the world’s biggest miner is rebranding, changing its name back to just BHP from this week.

The company is rolling out a $10m advertising campaign that includes television ads and a new slogan, “Think Big”, to facilitate the change.


“We started working on this 18 months ago. We realised we had to start by telling people what BHP Billiton is and what we do,” the chief external affairs officer, Geoff Healy, said.

The miner started out life in 1885 as the Broken Hill Proprietary Company, or BHP, and retained that name until its 2001 merger with Anglo-Dutch mining company Billiton Plc.

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